The Foundry is one of New York’s coolest wedding venues. Located in Long Island City, Queens, The Foundry has old world aesthetics mixed with modern charms that make it a coveted venue to host your nuptials. Katie and Matt snagged it as their wedding venue and had an amazing day filled with some of NYC’s best wedding vendors. Flowers by Poppies and Posies and calligraphy by Love, Jenna added to overall beauty of the venue. We were so thrilled to be a part of their big day by creating their wedding invites! We wanted showcase the classic vibe that was important to the couple but pepper the design with some personalized bits and NYC undertones.
Katie and Matt wanted to create a custom logo that they could use throughout their wedding suite and day of elements. New York City holds a very special place in their heart so I came up with the idea to create their custom logo based on an old NYC subway token. The couple wanted a hand drawn map to compliment the suite. The map shows several key areas in the city that are important to Katie and Matt, including their neighboring Upper East Side brownstones {how lucky!}. With charcoal gray and crisp white being the main two colors, we used a soft sage green to compliment the look in the envelope liners. Katie and Matt wanted to create a clever way to share their wedding URL without placing it on the invite so we created a custom hang tag that uses their logo and had their wedding URL below. It’s a very simple yet functional touch.
The entire suite was letterpress printed on Crane Lettra stock. I love how fresh the design feels while still packing a punch with the personal elements. Looking forward to sharing some amazing shots for their big day soon!
