Now this was a fun one! Every good photographer needs a strong logo to help set them apart. Janice Yi Photography approached us earlier this year to create a unique and whimsical logo for her photography business. What is even better is that last year Janice was one of our Brides, already knowing one another made it even more personal.
Whenever I work on a branding project, it’s important to really take the time to truly understand the personality and message the client trying to portray. In Janice’s case she wanted to capture her love of all things French while still playing off her whimsical, romantic aesthetic. I created a few different looks that I felt each expressed Janice’s business and let her choose what option worked best for her. The first logo set draws upon a French decorative style with swirling flourishes and vintage French inspired type.
I love the second set of logos! It was inspired by vintage baroque forms and then I peppered the design with sketches of the photographic equipment Janice uses on a daily basis. I love the clever aspect of this as it merges her love of French design with photography.
The final set of logos was Janice’s choice. We took inspiration from The Little Prince, with the stars and free flowing shapes. I also love how the circular shape here speaks to the shape of a camera lens.
