When I was in New Zealand I fell in love the natural juice company Charlie’s. Right away I was attracted to their amazing packaging. Paul would find me in the juice aisle examining each bottle like a total weirdo, but I couldn’t help it. The labels are almost all hand lettered, which I love for many reasons. They are also pretty slim in size which really lets the bright, bold colors of their juices shine through. With the start of the New Year, lots of new businesses are blossoming and logos are being born so Charlie’s is a great inspiration for what good branding looks like. Well done Charlie’s, wish we had you here in Brooklyn.
all images are from the Charlie’s website
