I do a lot of logo work over here, and truth me told- it’s not easy! Logos take a lot of time, research and above all trial and error. I am currently printing new business cards and it got me thinking about how I created my little Swiss Cottage logo. I spent hours drawing and redrawing the logo idea I had in my head and nothing was working for me. I was on a flight to visit my Grandparents in Michigan and I started sketching. I was being really loose, almost sloppy with my sketches but in that I ended up coming up with the logo for the biz. It was felt like the right one and I loved that it was straight from my sketchbook and not super perfect. It’s funny how sometimes it’s all about research and design and other times it just creeps up on you.
